Debunking the Thread Count Myth
Choosing your bed sheets comes down to personal preference including comfort, style and durability. However, it’s important not to ignore the make of the sheets, especially the thread count and...
FEATURED
Introducing Organic Washed Waffle Blanket
Bring a new layer of texture to your home with our new organic washed waffle blanket. Made with organic cotton, this blanket is sure to elevate any bed through the...
Pillowtalk with Pure Parima
What is the Best Material for Blankets?
While it’s important to find a blanket that suits your needs, it’s essential to take into consideration the material used to make this layering piece. Depending on the fabric, the...
Gift Shopping Done Early with These 4 Gift Ideas
Check off everyone on your gift list this year with these four gift ideas that everyone will love. Help elevate their bed with the softest sheets and duvet covers and...
The Perfect Sheets for Your Guests
Create the luxury oasis your friends and family deserve with the perfect guest room essentials. From soft, silky bed sheets to plush, absorbent towels, we got you covered this holiday...
What is a Queen Pillow?
While we most commonly hear about standard and king size pillows, queen pillows can provide a size that fits your needs even better depending on your sleeping preference. Your pillow...
Top 5 Blogs of the Month - October 2025
Revamp your space this month with pieces you can count on and upgrade your home for a more comfortable sleep. From finding your perfect pillow and duvet to properly layering...
Top 5 Products of the Month - October 2025
Take a look at our favorite products of the past month that are sure to keep you cozy and warm this season. Upgrade your home and add those extra layers...
New Colors Alert: Triple Luxe Sateen Collection in Cream, Caramel, Honey and Midnight
Our Best-Selling Triple Luxe Sateen Collection is now available in exciting new colors. These colors are inspired by the sweetness of nature, where Cream, Caramel and Honey give a soft...
How to Layer Your Bed
Elevate your bed by adding pieces that are sure to bring luxurious comfort and warmth for better sleep. While there are a number of ways you can go about layering...
What is a Waffle Weave?
Common in the bedding sphere, a waffle weave provides a beloved texture and style quality that brings coziness to the space. If you are considering investing in a new look...
How to Find Your Ideal Duvet Weight
Finding the perfect duvet requires you to consider your sleeping preferences and determine what works best for you. Various fill weights provide various comfort levels and with the right duvet...
Comparing Pillow Sizes
While choosing your pillow size may seem easy, it’s important to consider all your options so you can be sure you are investing in the perfect size depending on your...
What Is an All-Season Duvet?
Duvets that are considered “all-season” are designed to provide a balanced and comfortable insulation all year-round so they can be used regardless of season or weather. Because of this, they...
Cozy Autumn Sleep Essentials: From Pajamas to Bedding You’ll Love
Autumn—the season of falling leaves, crisp air, and cozy homes. As the days grow cooler, nothing feels better than restful, refreshing sleep. That’s why we bring you pajamas and bedding...
“My Bed Finally Feels Like a Cloud” - Apartment Therapy
Reviewed and approved by Apartment Therapy, our down alternative duvet was a favorite amongst the team. Made with high quality down alternative, this duvet insert provides cozy comfort during the...
Soft vs. Medium vs. Firm Pillows
Choosing between soft, medium and firm pillows depends largely on your sleeping preferences and support needs. Each density provides different cushioning and works best when paired with the right kinds...