Euro Pillows & Shams: The Perfect Pairing
One of the more recent products added to the Pure Parima family is our luxurious euro shams - the perfect fit over our down alternative euro pillows. Create your ideal...
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Introducing Organic Washed Waffle Blanket
Bring a new layer of texture to your home with our new organic washed waffle blanket. Made with organic cotton, this blanket is sure to elevate any bed through the...
Pillowtalk with Pure Parima
The Self-Care Starter Pack
Perfect your relaxation time with the right pieces that are made to keep you comfortable, cozy and refreshed. From bath linens to protective accessories, build your very best self-care routine...
The Best Material for Your Duvet Cover
When it comes to choosing your perfect duvet cover, it’s important to pay attention to the material as this can greatly affect your comfort, warmth, breathability and more. Finding a...
Top 5 Blogs of the Month - September 2025
This fall, learn more about your bed linens including where they come from, how to care for them and how they provide comfort and elevate your sleep. Take a look...
Top 5 Products of the Month - September 2025
Let’s round up our top products of the month as we start the fall season. From warm inserts to layering essentials, build your dream bed and elevate your home for...
Must-Have Colors for Fall
Perfect your fall home with shades meant to elevate your space and bring the autumn vibes to life. From bold, dark colors to complimentary accents, create your fall palette with...
Benefits of Hidden Zippers
Featured on our duvet covers and shams, hidden zippers provide an easy way to enhance comfort and style of your bed. But why are hidden zippers so beneficial and what...
Bedding Colors You’ll Fall in Love with This Season
As the season changes and the leaves start to fall, it is the perfect time to upgrade your bedding with luxurious, cozy shades. Bedding inspired by nature’s colors, such as...
How to Keep Your Blankets Soft
Let’s face it - we all want our soft, fluffy blankets to stay exactly as they are no matter how many times we wash or use them. However, it’s pretty...
How to Do the Duvet Insert Burrito Method
If you’ve ever researched helpful ways on how to put on your duvet cover without the hassle, chances are you have come across the famous “burrito method”. But how do...
How to Wash Pillows
While tossing your pillowcase in the wash every now and then has become second nature, giving your pillow a good cleanse may not be the first thing on your mind....
How to Choose Your Perfect Pajamas
If you are considering investing in pajamas that will last you a lifetime and create the perfect sleeping environment, pay attention to these details that will determine whether or not...
Fall Bed Accessories
Finalize your bed this season with the perfect accessories that are sure to elevate your space through quality materials, luxurious styles and bold shades. Aside from quality sheets, duvets, pillows,...
What Kind of Towels Do Hotels Use?
High end luxury hotels aim to provide the best quality linens to their guests as possible. This creates a luxurious experience that is desired by most. The truth of the...
How to Properly Care for Silk
Silk is a delicate fabric so it must be cared for delicately and with additional care to maintain its silkiness and sheen. In order to preserve its natural fibers, follow...
Percale vs. Sateen Protectors
An extra layer of protection on your mattress and pillows, protectors provide a barrier between your sheets and inserts for long-lasting durability and hygiene. However, there are a few different...