Behind Pure Parima
Meet Parima
Growing up, I was always surrounded by the textiles industry. My father worked as a developer of bedding, so I knew more about textiles than your average ten-year-old but I never thought it would become my passion.
While I was completing my Political Science degree at Rutgers University, I was shocked to hear major retailers were marketing and mislabeling products as 100% Egyptian cotton, when in truth they were using the name of Egyptian Cotton to mark up prices on blended-cotton bedding.
It was obvious to me a change had to be made. Coming out of college with the spirit and drive of a determined young millennial and with my father's 30 years of textile and home expertise as guidance, I set out to shake up the bedding industry and set a new standard.
I created Pure Parima to bring back real luxury bedding based on our transparency and your valued trust. We hold ourselves to the highest standard by sourcing certified raw materials and producing timeless designs to bring back quality bedding that's truly luxurious. From our home to yours, we hope our sheets give you the restful sleep you deserve.
Sweet Dreams,
Parima Ijaz, Founder
The Pure Parima Promise
Pure Parima uses only the finest, quality, hand-picked Egyptian cotton straight from the Nile River Valley. All of our products are certified by the Cotton Egypt Association for the pureness of its contents and materials, which has been our promise from the very beginning.
At Pure Parima, we care about our customers, so it was our first priority to receive the Cotton Egypt Association accreditation so our customers can be assured they're receiving genuine, 100% Egyptian cotton products. We don't stop with certified raw materials, we also ensure our products are free of harmful chemicals or substances so you can enjoy sleeping on the softest sheets worry-free.
Parima's Approach vs. Traditional Retail
Meet Parima
Growing up, I was always surrounded by the textiles industry. My father worked as a developer of bedding, so I knew more about textiles than your average ten-year-old but I never thought it would become my passion.
While I was completing my Political Science degree at Rutgers University, I was shocked to hear major retailers were marketing and mislabeling products as 100% Egyptian cotton, when in truth they were using the name of Egyptian Cotton to mark up prices on blended-cotton bedding.
It was obvious to me a change had to be made. Coming out of college with the spirit and drive of a determined young millennial and with my father's 30 years of textile and home expertise as guidance, I set out to shake up the bedding industry and set a new standard.
I created Pure Parima to bring back real luxury bedding based on our transparency and your valued trust. We hold ourselves to the highest standard by sourcing certified raw materials and producing timeless designs to bring back quality bedding that's truly luxurious. From our home to yours, we hope our sheets give you the restful sleep you deserve.
Sweet Dreams,
Parima Ijaz, Founder
The Pure Parima Promise
Pure Parima uses only the finest, quality, hand-picked Egyptian cotton straight from the Nile River Valley. All of our products are certified by the Cotton Egypt Association for the pureness of its contents and materials, which has been our promise from the very beginning.
At Pure Parima, we care about our customers, so it was our first priority to receive the Cotton Egypt Association accreditation so our customers can be assured they're receiving genuine, 100% Egyptian cotton products. We don't stop with certified raw materials, we also ensure our products are free of harmful chemicals or substances so you can enjoy sleeping on the softest sheets worry-free.
