How to Preserve the Quality of Your Linens

pure parima egyptian cotton duvet cover

Keeping your bed and bath linens fresh and new for as long as possible depends on the quality of the care after every use. Making sure you follow these steps will help keep your sheets, towels, robes and other common linens clean, strong, and vibrant for years to come. 

Wash Gently

Ensure your linens are washed in cold water on a gentle cycle for a careful, but deep clean. If you wish to have the water a bit warmer to help remove any tough stains or dirt, warm water is okay, however try to avoid high temperatures which can shrink and damage your linens. 

pure parima how to preserve the quality of your linens

Avoid Harsh Chemicals & High Heat

Eliminating the use of harsh chemicals like strong detergents, softeners or dryer sheets will help keep the fibers in your linens stronger for longer. These unhealthy chemicals can strip away the layers in your sheets and towels and ultimately destroy them, leaving your linens damaged and unusable. When drying your linens, choose a low heat setting and pull them out before they are fully dry to avoid any shrinkage and letting wrinkles set in. 

Store Properly

When your sheets, towels, and robes are not in use, the care should still be prioritized at the same level, if not, more. Keep them in a storage box or fabric pouch to protect from dust, allergens, and moisture. All of our sheet sets come in a reusable pouch for perfect storage and protection and our towel sets come with a complimentary canvas tote bag to keep the same level of protection when they are not in use. 

pure parima pouch

Choose High Quality Linens

Starting with high quality materials like Egyptian cotton is a great way to keep your linens lasting you years. Made with rare extra-long staple fibers derived straight from the Nile River Valley, Egyptian cotton sheets, towels, and robes provide high durability and extreme softness. Invest in the right linens for your best bed and bath experience. 

pure parima egyptian cotton sheets

Shop Egyptian Cotton Sheets, Towels & More with Pure Parima

Find all your bed and bath essentials from 100% Egyptian cotton sheets and duvet covers to towels and robes for the ultimate resort experience in the comfort of your own home. Not sure which collection, style, or product is right for you? Take our quiz for a personalized recommendation and sign up for our newsletter to stay updated on all things Pure Parima including special offers, exclusive access to deals and much more.


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