Clock Strikes Midnight! Introducing Our Newest Color

When it comes to color, everyone has their favorites. However, what you may not realize is that the shade of your bedding can have a significant impact on how you feel and sleep. According to research by the National Sleep Foundation, certain shades have a soothing effect, improving sleep and even lowering blood pressure. In particular, dark blue bedding is associated with rest and tranquility, a fact Pure Parima considered when developing its newest sheet color: Midnight.

A deep, calming shade of blue, Midnight is the newest hue in the Pure Parima family and a great choice for winter decorating. At once soothing and sophisticated, this shade echoes the rich, dark beauty of a frozen pond on a long winter night. When you slip between these luxurious sheets, we’re confident you’ll feel calm, rested, and ready to drift off to Dreamland. Keep reading to learn about the Pure Parima products currently available in Midnight and then shop online to discover the joys of good sleep.

Get to Know Our Egyptian Cotton Sheets and Bedding

At Pure Parima, we don’t think customers should have to choose between quality and style. That’s why we’re constantly adding to our selection of on-trend hues made with only the coveted certified Egyptian Cotton. From classics like Ivory and Tan to more dramatic options like Spa and Carbon, the options for beautiful Egyptian cotton sheets are diverse. Check out some of the collections currently offered in Midnight, our latest color choice.

Yalda Collection

Our signature Egyptian cotton sheets, the Yalda Collection, offers the softness of sateen in a timelessly elegant package. Ideal for the colder months, this warm yet breathable bedding boasts luxuriously soft double-hem stitched sheets. And because it’s manufactured using OEKO-TEX® certified non-harmful chemicals, you don’t have to worry about where your family members are lying their heads at night. Available in 10 stylish hues including Midnight, this set comes complete with a fitted sheet, a flat sheet, and two coordinating pillowcases.

Hira Collection

Searching for a sheet set that catches the eye? Our silky soft Hira Collection is a cut above. This set gets major style points thanks to the contemporary accent diamond embroidery and lustrous finish on both the sheets and pillowcases. It’s a great option for adding interest to your bedroom design without being over the top. Plus, our diamond embroidery Egyptian cotton sheets feature a silky sateen weave that’s ideal for chilly winter nights. Curl up alone or cuddle under these sheets with someone you love.

Diamond Quilted Coverlet Set

As the temperature drops, you may be looking for a way to fight the cold without sacrificing style. Warm and attractive, our Diamond Quilted Coverlet Set is a great option for staying cozy. This elegant set comes complete with a reversible weighted coverlet featuring 100% poly batting fill and matching shams with silky sateen backs. For your convenience, the shams include hidden zippers with flap enclosures. Whether you’re looking for a blanket to upgrade your bed or something warm to snuggle up with on the couch during movie time, this selection is sure to keep you comfortable without sacrificing design. It’s available in our new color Midnight along with favorites like Charcoal, Gray, Icy Blue, Soft Peach, Linen, Ivory, and White. Of course we guarantee that all of our products are made with pure certified Egyptian cotton.

Slip Between Our Egyptian Cotton Sheets This Season

If you’ve ever been bedding shopping, then you know not all textile companies are created equal. A family owned company, Pure Parima was founded with a goal of bringing transparency and truth back to the bedding world. While other retailers mislead customers about the quality of their cotton and the thread count of their sheets, Pure Parima offers products authenticated by the Cotton Egypt Association. Rest assured knowing every bedding item you purchase will be buttery soft and built to last. Ready to discover the Pure Parima difference? Try our 100 percent pure Egyptian cotton sheets in Midnight or whatever other shade catches your eyes. We look forward to you joining our family.