2023: Our Year in Review

pure parima egyptian cotton sheets

Thank you all for an amazing year! We are so grateful for all of you. Your word of mouth is powering our brand's growth, and we're thrilled that you're enjoying better sleep to the point of sharing it with family and friends! As we slide into 2024, let's reflect on a year of milestones, new products, and growth this past year.

Get cozy and take a stroll down memory lane with us!

Winter 2023

Recognized as comfortable, "beautiful and generously sized", Good Housekeeping rated our Triple Luxe Sateen collection as the best hotel sheets! We are so thankful to be considered one of the top Egyptian cotton sheets on the market and hope to be able to continue to bring you classic luxury that will last you years to come. Read the full article here!

pure parima egyptian cotton sheets

Spring 2023

We finally brought more bedding essentials with pillow protectors and mattress protectors. Sold out twice, our mattress protectors were a hit! Finishing off your luxury bed one piece at a time, we are excited to provide even more comfort and protection that you can count on. Stay tuned for more basic pieces, coming soon!

pure parima egyptian cotton mattress and pillow protectors

Our down pillows were rated the "Best Down Pillows" by Yahoo! Our medium firm down pillow inserts are filled with the finest 600+ fill power European White Goose Down, renowned for its natural large clusters, which provide toasty warmth, ultra-soft comfort, and long-lasting wispy light fluff that remains, wash after wash. 

pure parima down pillow

Summer 2023

Just in time for the summer season, our Ultra Percale collection received the recognition it deserves with USA Today's Best Sheets of 2023 award! Bringing cool, crisp luxury to your bedroom with sumptuous percale for the perfect summer bed!

pure parima egyptian cotton sheets

Our beloved single-needle stitch design got paired with our soft, silky sateen fabric for our newest collection launch, Ultra Sateen. The sleek style of Ultra Percale in a cozier alternative for all our sateen lovers out there!

pure parima egyptian cotton sheets

Fall 2023

We brought even more bedding basics with the launch of our mattress toppers, throws, and euro pillows. All made in the USA, we added layers and texture for an even more cozy and stylish look. Toppers available in both down and down alternative.

pure parima egyptian cotton throws

A perfect way to enter the season of gift-giving, Forbes featured us in "The Best Housewarming Gifts: Bedroom Edition"! Incredibly thankful for all the support and mentions this year as we headed into the busy holiday season. Check out the full article here.

Winter 2024

As we approach the new year, we brought a brand new side to our brand, the bath collection. Bringing your luxury Egyptian cotton towels and robes for a spa experience like no other. We are also so excited to be able to partner with and support our local artisans to bring you hand-crafted artisanal soap bars

We received our very first Architectural Digest Feature and our founder was interviewed by NBC on effective sheet care tips. We could not be more grateful for these mentions and hope to bring even more comfort, care and luxury into your homes in 2024. 

For the fifth year in a row, our Yalda sheets in white is our best selling set! Thank you for being an essential part of our journey and here's to more wonderful memories together in 2024.

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