2022: Our Year in Review

pure parima egyptian cotton sheets

As we slid into 2022, we were so excited to get started on what turned out to be an amazing year full of joy and surprises! With the new year upon us, we wanted to highlight some of our most exciting accomplishments of 2022. We are so grateful to have ventured into this journey with you and we can’t wait to share what 2023 has in store!

So grab some tea, put your feet up, and relax as we take a moment to look back on our year at Pure Parima!

January 2022

The clock wasn’t all that struck midnight on New Year’s Eve! We finally introduced, what is now one of our most popular colors, our Midnight shade! Opulence, decadence, and lavishness is what we brought to you with this rich navy blue shade and we are still just as obsessed. 

pure parima egyptian cotton duvet cover

February 2022

Our softest, silkiest collection yet expanded its color wheel with two brand new colors: Gold & Teal. We wanted to bring elegant, unique shades to our most raved about collection to hopefully inspire new ideas and styling creations for your bed. The magnificent triple embroidered stitching detail along with two new exquisite hues, our Triple Luxe Sateen Hotel collection officially stole the show.

pure parima egyptian cotton duvet cover

March 2022

House Beautiful rated our Ultra Percale Hotel collection the Best Percale sheets of 2022! We’re so thankful that our percale fabric has been recognized. We put 100% trust and transparency in our name and we aim to provide you with the best of the best because that is truly what you deserve. You can read the full review here!

April 2022

Our Ultra Percale sheet set was acknowledged once again and reviewed by StyleCaster as one of their "Last Minute Mother's Day Gift Ideas"! It is such an honor to gain this recognition so we thank you StyleCaster! You can read the full review here.


May 2022

We officially reached 20,000 orders! We are so happy we are able to bring you quality and luxury that you can trust and we are incredibly grateful for all of your love and feedback. We can’t wait to bring you our brand new items coming very soon! 

June 2022

To cool off the summer, we launched two new colors in our Ultra Percale Hotel collection. Giving an elevated neutral tone, we brought you Bone for the perfect mix of classic and stylish. And for a memorable combination of modern and sleek, Slate was also introduced making quite the statement in the bedroom.

pure parima egyptian cotton duvet cover

July 2022

Martha Stewart rated us the best Egyptian cotton sheets saying “These Pure Parima bed sheets are certified to be pure Egyptian cotton by the Cotton Egypt Association, so you can feel confident about their quality.” We are beyond appreciative, thank you Martha Stewart! You can read the full review here.

August 2022

Did someone say basic? Not a chance! We finally got to bring you bedding basics - with ease, convenience, and exceptional comfort. It was officially time to fill the Egyptian cotton goodness with our down and down alternative duvet and pillow inserts. Plush, warm, and everything you could hope for fitting perfectly in our duvet covers and pillowcases.

pure parima duvet and pillow inserts

September 2022

We brought you mattress pads and pillow protectors for all of your bedding essential needs. You have the sheets, you have the inserts, but we wanted to make sure you could have the security too by protecting your mattress and pillows so you can rest easy in silky goodness without the worry.

pure parima mattress pad and pillow protectors

October 2022

Getting in touch with the fall season, Olive & Canyon from our Yalda collection took their place on the stage bringing warmth and cozy vibes to all. Subtle yet striking, Olive created an opulent basic for any taste or style. And with our cozy Canyon shade, we were able to give you a luxurious fall color with all the feels. 

pure parima egyptian cotton duvet cover

November 2022

Yep, that’s right. We brought you even MORE colors in our Triple Luxe Sateen Hotel collection. Highly requested Black and sumptuous Nickel were here to shine! Neutral, sophisticated, and incredibly gorgeous, these new shades gave us something to talk about. 

pure parima egyptian cotton sheet sets

December 2022

To celebrate the season of giving, we sent out a free washcloth with every purchase! Luxuriously soft and highly absorbent, our 100% Egyptian cotton washcloths left our customers wanting more - so stay tuned in 2023!


Thank you for being a part of this journey! We appreciate you and we can't wait to venture forth with you into 2023! Stay up to date on all things Pure Parima on our Instagram, Facebook, Pinterest, Twitter, TikTok, and YouTube!

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